Adding assets to the web that are not optimized can slow down your website dramatically. Take the time to make sure your content is optimized before uploading. If you rush this part of the process, you could find yourself deleting and starting over, creating more work for yourself later.
I use iTunes to edit music files before uploading. You can edit song title and fill out a lot of different fields including image, release date, label, etc.
Let me tell you why! As a DJ, I don’t know how many times I’ve downloaded a mix or song from Soundcloud, to find out the artist forgot to include their name on the file. And guess what? I forgot the artist’s names and don’t know who made the songs. That’s a massive fail for the artist. Just saying! Use that file as an opportunity to get more exposure to your fans. For example, include the link to your website in the song notes! duh, right?
Make sure every image title is unique, and don’t forget about the alternative text! 😉 If you forget these steps, you’ll find yourself re-doing all of your post images later when you finally run some sort of SEO analysis on your website. Also – compress your files before uploading. Smart phones are now taking photos that are bigger than you need for the web. Adding a compression WordPress plugin helps to make sure the images are optimized correctly for the internet. I’ve been using [WP-Optimize] and it’s been helping a lot. Other plugins like [Smush] are very useful as well.
SEO Tip – Name your files correctly!
Keep in mind that the ‘code’ in your blog’s content can help boots your blog post’s rankings when optimized correctly. This data includes your file name, alt text, meta data, etc. This why I like to recommend taking some extra time to make sure you know what your blog content is first – so that when you name your images or audio and prep your files, the keywords used can support the content in a big way.