Sonya Lynn Designs

PasswordLess Login

iThemes Security Pro offers an option to enable ‘passwordless login‘. This feature sends an email with a secure link that allows users to login without entering a password.

You can also allow Two-Factor Bypass for Passwordless Login. This is an add-an option to bypass two-factor authentication when using passwordless login in the WordPress user profile.

iThemes Security Pro PasswordLess Login Options

I’ve found both of these options to be helpful for those times you don’t want to dig around looking for your password. I get sad when I realize I forgot to turn it on for a client.

Lesson: Turn on Passwordless Login.

Inbound marketing allows brands to attract their ideal customers using a variety of optimized content that addresses customer pain points and needs geared towards specific stages in the buyerâ€™s journey.

For example, businesses will use videos, blog posts, podcasts, and social media content to build brand awareness and help introduce potential customers to their brand.

A CallRail survey of 600 small business owners across industries revealed that investing in social media, email, and content marketing contributed to gaining 20 leads on average per week.

Once potential customers have gotten to know the brand and its products or services, content including original research, white papers, case studies, and webinars can help customers with their purchasing decision.

Most importantly, these types of in-depth content also allow your business to collect contact information from leads (potential customers who have expressed interest) and follow up with them based on their contact preferences.

Inbound Marketing Strategy Playbook

Here’s a great long read from impact about Inbound Marketing Strategies. There are some great ideas for your Marketing playbook.

The Ultimate Inbound Marketing Strategy Playbook 2021

WordPress Website Security

Keeping your website secure is important. There are many things that can happen to a website, so it’s good to be on guard.

Common WordPress Security Issues

Brute Force Attacks
File Inclusion Exploits
SQL Injections
Cross-Site Scripting (XSS)
Malware

View this great in-depth article about WordPress security issues, including actions you can take today to protect your WordPress website. https://ithemes.com/wordpress-security-issues/

WordPress Security Plugins

There are a lot of security plugins out there to chose from. I’ve been using iThemes security plugin for all of my websites. iThemes security professional plugin has a lot of great features for securing your website. For more information, visit iThemes security website.

Website Testing Tools

There are many website testing tools out there that can analyze different parts your website. Many have different types of data they test, from HTML, Structured data to SEO and more. I’m going to drop info here as I come across helpful tools that I like to use.

Google Structured Data Testing Tool

Use Google’s Structured Data Testing Tool to run a quick test of your website data. Look for errors and warnings for recommended tips on how to improve your website’s structured data.

Google Search Console

Google Search Console is great for troubleshooting website errors. You can check the sitemap xml file to make sure google is indexing it correctly. You can also view what web queries are bringing you traffic, as well as your website’s impressions, clicks, and position on Google Search. You will get some great clues about how to market your business here!

Website Auditor

I use Website Auditor application almost every day that I’m working on website SEO. To start, add the website you want to analyze as a new project and run the Site Audit tool. You can run multiple audits as your website content changes so you can monitor your website performance when you want.

Website Auditor shows a long list of warnings, errors and issues categorized by sections: indexing and crawlability, redirects, encoding and technical factors, URLs, links, on-page, and localization. Start tackling all the issues you know how to fix. Some are obvious problems that can be over-looked, like missing meta data. Some issues require a different level of expertise. Each section’s issue has a detailed description of what the problem is and recommended steps to fix it.

Leave a comment below if you have suggestions of tools to use for testing websites.