Inbound marketing allows brands to attract their ideal customers using a variety of optimized content that addresses customer pain points and needs geared towards specific stages in the buyerâ€™s journey.
For example, businesses will use videos, blog posts, podcasts, and social media content to build brand awareness and help introduce potential customers to their brand.
A CallRail survey of 600 small business owners across industries revealed that investing in social media, email, and content marketing contributed to gaining 20 leads on average per week.
Once potential customers have gotten to know the brand and its products or services, content including original research, white papers, case studies, and webinars can help customers with their purchasing decision.
Most importantly, these types of in-depth content also allow your business to collect contact information from leads (potential customers who have expressed interest) and follow up with them based on their contact preferences.
Inbound Marketing Strategy Playbook
Here’s a great long read from impact about Inbound Marketing Strategies. There are some great ideas for your Marketing playbook.